Privacy Policy – P3 Backyard Birds

P3 Avian Genetics, a division of P3 Backyard Birds LLC (“P3,” “we,” “our,” or “us”), respects your privacy and is committed to protecting the personal information you provide when visiting our website, creating an account, purchasing testing credits, submitting samples, using our Customer Portal, applying to our Breeder Directory, or otherwise interacting with our services.

This Privacy Policy explains what information we collect, how we use it, when it may be shared, how long we retain it, and the choices available to you.

By accessing our website or using our services, you acknowledge the practices described in this Privacy Policy.

1. Company Information

P3 Avian Genetics is a division of P3 Backyard Birds LLC, a Maryland limited liability company.

Our contact information is:

P3 Avian Genetics
A Division of P3 Backyard Birds LLC

Email:
p3aviangenetics@gmail.com

Mailing Address:
28948 Three Notch Road, #126 Mechanicsville, MD 20659

Website:
https://www.p3aviangenetics.com

2. Information We Collect

The information we collect depends on how you interact with our website and services.

Information You Provide Directly

We may collect personal information that you provide when you:

Create or update a Customer Portal account.
Purchase testing credits.
Create or submit a laboratory batch.
Submit biological samples for testing.
Schedule local sample collection.
Contact us for customer support.
Subscribe to email communications.
Apply to the Breeder Directory.
Submit a contact form.
Participate in promotions, surveys, or other website features.

This information may include:

Full name.
Email address.
Telephone number.
Billing address.
Shipping address.
Account login information.
Business or breeder name.
Website and social media information.
Bird and sample information.
Bird identification details.
Batch and Sample Numbers.
Testing-credit selections, quantities, and applicable bundle selections.
Order and purchase history.
Customer support communications.
Appointment and local collection information.
Information included in a Breeder Directory application.
Any other information you voluntarily provide.

Bird, Sample, and Testing Information

When you use our laboratory services, we may collect and maintain information related to submitted birds and samples, including:

Bird ID, name, band number, pen ID, or other identifier.
Bird species.
Requested test type.
Batch Number.
Sample Number.
Sample collection information.
Sample receipt status.
Laboratory processing status.
Test results.
Certificates.
Notes needed to process or interpret the submission.
Information supplied by the customer regarding the bird or sample.

P3 relies on information entered by the customer and does not independently verify bird ownership, identity, pedigree, breeder claims, or the source of a submitted sample.

Payment Information

Payments may be processed by third-party payment processors, including Stripe.

We may receive limited transaction information, such as:

Customer name.
Billing address.
Payment status.
Transaction amount.
Order number.
Payment method type.
Limited payment identifiers.
Fraud-prevention information.

P3 does not directly store complete credit card or debit card numbers.

Payment processors collect and process payment information according to their own privacy policies and security practices. Stripe maintains its own privacy practices for payment and transaction data.

Information Collected Automatically

When you visit or interact with our website, certain information may be collected automatically through cookies, server logs, analytics technologies, and similar tools.

This information may include:

Internet Protocol address.
Browser type.
Device type.
Operating system.
Approximate geographic location.
Referring website.
Pages viewed.
Links clicked.
Date and time of access.
Time spent on the website.
Login activity.
Shopping cart activity.
General website usage information.
Technical errors and performance information.

We use this information to operate, secure, analyze, and improve the website and Customer Portal.

3. How We Use Your Information

We may use collected information to:

Create and manage customer accounts.
Process testing-credit purchases.
Confirm payments and transactions.
Maintain credit balances.
Create and manage laboratory batches.
Match samples to the correct customers and batches.
Process submitted samples.
Perform requested laboratory testing.
Publish test results.
Generate downloadable certificates.
Provide order and batch status updates.
Schedule and manage local sample collection.
Respond to questions and customer support requests.
Review Breeder Directory applications.
Create and maintain approved Breeder Directory listings.
Send transactional and service-related communications.
Send marketing communications when permitted.
Improve website functionality and customer experience.
Analyze website traffic and service usage.
Detect fraud, abuse, security threats, and unauthorized activity.
Investigate payment disputes and chargebacks.
Maintain laboratory, business, and financial records.
Enforce our Terms & Conditions.
Comply with legal, regulatory, tax, accounting, and operational obligations.
Protect the rights, safety, property, and security of P3, our customers, and others.

We may also use information for another purpose disclosed to you when the information is collected.

4. Customer Accounts

Certain services require a Customer Portal account.

Account information may include:

Name.
Email address.
Telephone number.
Billing and shipping addresses.
Login credentials.
Order history.
Testing-credit balances.
Batch history.
Sample information.
Test results.
Certificates.
Saved account preferences.

Customers are responsible for maintaining the confidentiality of their login credentials and for notifying P3 if they suspect unauthorized account activity.

For security reasons, we may suspend, restrict, or deactivate an account when fraud, misuse, unauthorized activity, or another security concern is suspected.

5. How We Share Information

We do not sell personal information for money.

We may share personal information only as reasonably necessary for the purposes described in this Privacy Policy.

Service Providers

We may share information with third parties that help us operate our business, including providers that assist with:

Website hosting.
Website administration.
Customer account management.
E-commerce and shopping cart functionality.
Payment processing.
Email delivery.
Customer communications.
Analytics.
Fraud prevention.
Security.
Data storage and backups.
Professional, legal, accounting, or technical services.

These providers may access information only as needed to perform services on our behalf or meet their own legal and compliance obligations.

Payment Processors

Payment information is processed by third-party payment providers, including Stripe.

Payment providers may independently collect and process information needed to authorize transactions, prevent fraud, comply with financial regulations, and provide payment services.

Legal and Safety Disclosures

We may disclose information when we reasonably believe disclosure is necessary to:

Comply with applicable law.
Respond to a court order, subpoena, warrant, or legal process.
Cooperate with law enforcement or government authorities.
Investigate fraud or illegal activity.
Enforce our Terms & Conditions.
Protect the rights, property, safety, or security of P3, our customers, or others.
Respond to an emergency involving potential harm.

Business Transfers

If P3 Backyard Birds LLC or P3 Avian Genetics is involved in a merger, sale, reorganization, financing, acquisition, bankruptcy, or transfer of business assets, information may be disclosed or transferred as part of that transaction.

Any successor organization may continue to use the information in accordance with this Privacy Policy unless otherwise required by law.

6. Breeder Directory Information

Customers may apply to be listed in the public Breeder Directory.

Information approved for publication may include:

Breeder or business name.
General location.
Contact information.
Website.
Social media links.
Bird species or breeds offered.
Business description.
Photographs or logos.
Other information submitted for public display.

Applicants should not submit information they do not want displayed publicly.

P3 may review, edit, approve, reject, suspend, update, or remove Breeder Directory listings.

Information published in the Breeder Directory may be viewed, copied, indexed, or shared by third parties outside P3’s control.

P3 is not responsible for how third parties use information that a breeder requested or authorized us to publish.

7. Public Content and Customer Materials

We may occasionally feature content that a customer or breeder has already made publicly available, such as public social media posts, business information, photographs, testimonials, or breeder content.

When appropriate, we may request permission before using customer content in a formal advertising or promotional campaign.

By voluntarily providing photographs, testimonials, reviews, logos, or other materials directly to P3 for promotional use, you represent that you have the authority to provide those materials.

You may contact us if you would like us to review or discontinue a particular use of your submitted content.

8. Email and Communications

We may send transactional or service-related communications regarding:

Account creation.
Password resets.
Purchases.
Payment confirmations.
Testing credits.
Batch creation.
Sample receipt.
Testing status.
Results.
Certificates.
Appointments.
Customer support.
Important changes to our services, Terms, or Privacy Policy.
Security or account notices.

These communications are necessary to provide and administer our services and may not include an unsubscribe option.

We may also send promotional emails, newsletters, testing updates, educational information, announcements, or special offers.

You may unsubscribe from promotional emails by using the unsubscribe link included in the message or by contacting us.

Unsubscribing from promotional communications will not prevent you from receiving necessary transactional, administrative, laboratory, or security-related messages.

9. Cookies and Similar Technologies

Our website may use cookies and similar technologies to:

Keep customers signed in.
Maintain shopping cart functionality.
Remember preferences.
Process purchases.
Protect accounts and transactions.
Understand website traffic.
Measure website performance.
Identify technical problems.
Improve website functionality.
Support analytics and marketing features.

Cookies are small files stored on a browser or device.

Some cookies are necessary for the website and Customer Portal to function. Other cookies may support analytics, preferences, or promotional activities.

You may adjust cookie settings through your browser. Blocking certain cookies may affect account login, shopping cart functionality, payments, or other website features.

Where required, we may provide a cookie consent notice or preference tool.

10. Analytics and Third-Party Technologies

We may use analytics or performance technologies to understand how visitors use our website.

These services may collect information such as:

Pages visited.
Time spent on pages.
Browser and device details.
Approximate location.
Referring pages.
Website interactions.
Technical and performance information.

Third-party tools may use cookies or similar technologies according to their own privacy policies.

We do not control the privacy practices of independent third-party websites or services.

11. Data Retention

We retain information for as long as reasonably necessary to provide services, maintain laboratory records, comply with legal obligations, resolve disputes, enforce agreements, prevent fraud, and support legitimate business operations.

Our general retention practices may include:

Customer accounts may be retained indefinitely where operationally possible.
Accounts may be marked inactive rather than permanently deleted.
Payment methods associated with an inactive account may be removed where reasonably possible.
Purchase and transaction records may be retained indefinitely for business, tax, accounting, fraud-prevention, and recordkeeping purposes.
Testing-credit records may be retained as part of the customer’s purchase and account history.
Batch, sample, result, and certificate records may be retained indefinitely as historical laboratory records.
Customer communications may generally be retained for approximately three years or longer when needed for legal, operational, customer service, or dispute-resolution purposes.
Breeder Directory information may be retained while a listing remains active and for a reasonable period afterward.
Website logs, security records, and analytics information may be retained for periods appropriate to their purpose.

Retention periods may vary based on the type of information, the reason it was collected, applicable obligations, and operational needs.

Certain information may be retained even after an account is deactivated when deletion would interfere with laboratory records, financial records, legal compliance, fraud prevention, or the integrity of historical results.

12. Biological Samples

Submitted biological samples are used to perform the laboratory testing requested by the customer and to complete related quality-control procedures.

Samples may be retained temporarily while testing, review, verification, or appropriate retesting is completed.

After testing and any applicable quality-control period, physical samples may be disposed of in accordance with P3’s laboratory procedures and applicable requirements.

P3 does not currently intend to use customer samples for unrelated research.

If P3 introduces a future research program requiring additional sample use, we will provide appropriate information and obtain separate consent when required.

Customers should not send samples containing human biological material.

13. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, misuse, alteration, loss, or disclosure.

These measures may include:

Account authentication.
Access controls.
Secure hosting.
Website security tools.
Encrypted connections.
Payment processing through established third-party providers.
Backups.
Security monitoring.
Restricted administrative access.

However, no website, transmission method, storage system, or security procedure can guarantee absolute security.

Customers are responsible for using a secure password, protecting their login information, and signing out of shared devices.

Maryland requires covered businesses to reasonably protect qualifying personal information and provide notifications in certain circumstances involving compromised information.

14. Your Privacy Choices and Rights

Depending on your location and applicable law, you may have the right to request:

Confirmation of whether we process your personal information.
Access to certain personal information we maintain.
Correction of inaccurate information.
Deletion of certain personal information.
A copy of certain information.
Withdrawal of consent where processing is based on consent.
Unsubscription from promotional communications.
Information about certain disclosures.
An appeal if a qualifying privacy request is denied.
Opt-out rights relating to certain targeted advertising, data sales, or profiling activities.

Maryland’s privacy framework provides qualifying Maryland residents with certain privacy rights and places obligations on covered businesses, though whether specific provisions apply depends on factors such as the business and its data-processing activities.

To submit a privacy request, contact:

P3.bybirds@gmail.com

Please include:

Your full name.
The email address associated with your account.
A clear description of your request.
Any details reasonably necessary to locate the relevant records.

We may need to verify your identity before completing a request.

We may deny or limit a request when permitted or required by law, including when information must be retained for laboratory, legal, financial, security, fraud-prevention, or recordkeeping purposes.

Deactivating an account may not result in the deletion of historical purchases, batches, results, certificates, or other records that P3 must or reasonably needs to retain.

15. Do Not Sell or Share Requests

P3 does not currently sell personal information for monetary compensation.

We also do not knowingly use personal information for targeted advertising in a manner that would require an opt-out under applicable law unless disclosed through an appropriate notice or consent mechanism.

If our practices change, we will update this Privacy Policy and provide any legally required choices.

16. Children’s Privacy

Our website, Customer Portal, and laboratory services are intended for adults who are at least eighteen (18) years old.

We do not knowingly collect personal information directly from children under thirteen (13).

If we learn that personal information was collected from a child under thirteen without appropriate authorization, we will take reasonable steps to delete or otherwise address the information.

The Federal Trade Commission provides additional protections for personal information collected online from children under thirteen through the Children’s Online Privacy Protection Act.

A parent or legal guardian who believes a child has provided personal information may contact us at:

P3.bybirds@gmail.com

17. International Visitors

P3 is based in the United States.

If you access our website or submit information from outside the United States, your information may be transferred to, stored in, and processed in the United States.

Privacy and data-protection laws in the United States may differ from those in your country.

Where required by applicable law, we will take reasonable steps regarding international data transfers and privacy requests.

International customers are responsible for ensuring that information and sample submissions comply with requirements applicable in their location.

18. Third-Party Websites

Our website may contain links to third-party websites, social media platforms, payment providers, shipping carriers, breeders, or other independent services.

P3 does not control and is not responsible for the privacy, security, accuracy, content, or practices of third-party websites.

Visiting a third-party website is subject to that third party’s terms and privacy policy.

We encourage customers to review the privacy policies of third-party services before providing personal information.

19. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our services, technology, business practices, or legal obligations.

The revised policy will be posted on this page with an updated “Last Updated” date.

When appropriate, we may provide additional notice through the website, Customer Portal, or email.

We may also highlight material policy updates on the website for a reasonable period, which may be approximately thirty (30) days.

Continued use of our website or services after an updated Privacy Policy becomes effective indicates acknowledgment of the revised policy.

20. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our handling of personal information, please contact us.